Is Your Healthcare Organization Using Modular Content?
With growing workloads and tight budgets, members of healthcare organization marketing teams are always looking to maximize the mileage...
Why Branded News Works, and How It Can Help Your Healthcare Organization
Now more than ever, healthcare consumers are turning to the internet to find reliable health information from healthcare organizations...
A Guide to Creating Better User Personas
Do these descriptions sound familiar? Jake is a 26-year-old CPA who just enrolled in a new insurance plan. He’s looking to find a new...
Why Your Doctors Need to be on Camera
As a healthcare marketer, you want your doctors to be able to speak to potential patients, up front and personal. Here's how to get them
Why We Love NYU Langone Medical Center’s Commercials
After a while, hospital commercials start to blur together. They’ve all got “cutting-edge” technology. Board certified, compassionate...
The Who, What, When, Where and How of Physician Bios and Listings
Great physician profiles drive conversions. Here are quick and easy steps to creating user-friendly physician profiles that work.
3 Ways to Get Your Healthcare Marketing Projects Finished
Tips for getting your marketing projects moving forward. projects moving forward—from getting your site map approved the first time, to work
5 Ways to Get a Difficult Doctor to Talk to You
Let’s say you have a great medical story to tell. Or you want to re-write physician biographies for your find-a-doctor page. Maybe you...
How to Spring Clean Your Hospital’s Website
Got a lot of cobwebs on your hospital’s homepage? Do you want to donate some of your service line pages to Goodwill? Feel the need to...
Your Patient Stories Need a Makeover
With a patient story, you can show the true heart of your hospital. What a patient experienced, how they picked your hospital, why they...
