Your Patient Stories Need a Makeover
With a patient story, you can show the true heart of your hospital. What a patient experienced, how they picked your hospital, why they love their doctor and why they’d recommend your hospital to their friends and families. But sometimes, patient stories fall short of reaching these goals. You’ve probably seen some lackluster patient stories out there: they’re too long, the images aren’t compelling or the quotes are ho-hum. Or you may have too many stories from one specialty
How to Celebrate Heart Month (And All Other Months)
If you’re like most marketers, you know that February is National Heart Month. You’ve probably got a line-up of tweets, posts and images ready-to-go on all your channels. But hold on a sec. Before you start blasting everybody with heart healthy recipes, heart healthy advice and heart healthy exercise tips — let’s just take a step back and think about one word you should be thinking about this month: Strategy. The problem with all these themed months is that people become blin
