Can an app replace your printed patient education material?
Can a patient ed mobile app replace your printed material? Yes it can. Here's how.
Answer the Questions That Matter
What do you need to know to create good content? Understand why your users have come to you in the first place. We know that the goals of hospital website visitors vary greatly. From paying a bill, to getting flu shot recommendations, to finding information about a heart procedure, your users have very specific (and differing) needs. You certainly don’t want to waste their time, point them in the wrong direction, or leave their questions unanswered. It’s frustrating for them
Templates can make sense of your content mess... with or without new technology
Many hospitals have websites that have become unwieldy, with content that is hard to find, written in different styles and sometimes out of date. If you find it frustrating to use, you can bet that your prospects and customers do too. And you’re not alone. Many of our hospital clients have built a huge inventory of content, often created by multiple authors. Inconsistency reigns, and the content experience suffers — either for the whole site or for a section where a visitor w
A Guide to Creating Better User Personas
Do these descriptions sound familiar? Jake is a 26-year-old CPA who just enrolled in a new insurance plan. He’s looking to find a new primary care physician, but doesn’t have enough time to do a lot of research. Ideally, it’s easiest for him to schedule appointments online. Elizabeth is a 37-year-old mother of two who works from home. She is primarily in-charge of making healthcare decisions for her family. Her son was recently diagnosed with a peanut allergy, so she’s lookin
Why Your Doctors Need to be on Camera
As a healthcare marketer, you want your doctors to be able to speak to potential patients, up front and personal. Here's how to get them
