Can an app replace your printed patient education material?
Can a patient ed mobile app replace your printed material? Yes it can. Here's how.
Answer the Questions That Matter
What do you need to know to create good content? Understand why your users have come to you in the first place. We know that the goals of...
Templates can make sense of your content mess... with or without new technology
Many hospitals have websites that have become unwieldy, with content that is hard to find, written in different styles and sometimes out...
A Guide to Creating Better User Personas
Do these descriptions sound familiar? Jake is a 26-year-old CPA who just enrolled in a new insurance plan. He’s looking to find a new...
Why Your Doctors Need to be on Camera
As a healthcare marketer, you want your doctors to be able to speak to potential patients, up front and personal. Here's how to get them