Why Branded News Works, and How It Can Help Your Healthcare Organization
Now more than ever, healthcare consumers are turning to the internet to find reliable health information from healthcare organizations they trust. As a result, savvy healthcare marketing professionals are looking for new ways to deliver quality, engaging content that tells their brand’s story. Branded news — which is a type of branded content that involves creating journalism-style articles with provider bylines for use in company-controlled publication, blogs and websites —
