Why We Love NYU Langone Medical Center’s Commercials
After a while, hospital commercials start to blur together. They’ve all got “cutting-edge” technology. Board certified, compassionate doctors. There are all kinds of shots of shiny new stethoscopes and shiny office equipment. Sometimes, there are some patients walking around. Blah, blah, blah. Healthcare marketers have the best stories to tell. We’re all about life, death and everything in-between. But in most 30-second spots, the story doesn’t come through. In fact, most of
