Answer the Questions That Matter
What do you need to know to create good content? Understand why your users have come to you in the first place. We know that the goals of...
Templates can make sense of your content mess... with or without new technology
Many hospitals have websites that have become unwieldy, with content that is hard to find, written in different styles and sometimes out...
A Guide to Creating Better User Personas
Do these descriptions sound familiar? Jake is a 26-year-old CPA who just enrolled in a new insurance plan. He’s looking to find a new...
The Who, What, When, Where and How of Physician Bios and Listings
Great physician profiles drive conversions. Here are quick and easy steps to creating user-friendly physician profiles that work.
5 Ways to Get a Difficult Doctor to Talk to You
Let’s say you have a great medical story to tell. Or you want to re-write physician biographies for your find-a-doctor page. Maybe you...
How to Spring Clean Your Hospital’s Website
Got a lot of cobwebs on your hospital’s homepage? Do you want to donate some of your service line pages to Goodwill? Feel the need to...
Your Patient Stories Need a Makeover
With a patient story, you can show the true heart of your hospital. What a patient experienced, how they picked your hospital, why they...
How to Celebrate Heart Month (And All Other Months)
If you’re like most marketers, you know that February is National Heart Month. You’ve probably got a line-up of tweets, posts and images...
