Is Your Healthcare Organization Using Modular Content?
With growing workloads and tight budgets, members of healthcare organization marketing teams are always looking to maximize the mileage...
Let Your Patient's Stories Tell Yours
Whether it’s funny, dramatic, sad, or uplifting, people love a good healthcare story, and the real-life ones are just as compelling — if...
Why Branded News Works, and How It Can Help Your Healthcare Organization
Now more than ever, healthcare consumers are turning to the internet to find reliable health information from healthcare organizations...
Answer the Questions That Matter
What do you need to know to create good content? Understand why your users have come to you in the first place. We know that the goals of...
Templates can make sense of your content mess... with or without new technology
Many hospitals have websites that have become unwieldy, with content that is hard to find, written in different styles and sometimes out...
A Guide to Creating Better User Personas
Do these descriptions sound familiar? Jake is a 26-year-old CPA who just enrolled in a new insurance plan. He’s looking to find a new...
3 Ways to Get Your Healthcare Marketing Projects Finished
Tips for getting your marketing projects moving forward. projects moving forward—from getting your site map approved the first time, to work
How to Celebrate Heart Month (And All Other Months)
If you’re like most marketers, you know that February is National Heart Month. You’ve probably got a line-up of tweets, posts and images...
