COVID-19 Vaccine Communications: What Patients Want to Know + How You Can Answer Their Questions
Communications challenges lie ahead as states, hospitals, pharmacies and providers begin planning the distribution of the COVID-19...
Is Your Healthcare Organization Using Modular Content?
With growing workloads and tight budgets, members of healthcare organization marketing teams are always looking to maximize the mileage...
Let Your Patient's Stories Tell Yours
Whether it’s funny, dramatic, sad, or uplifting, people love a good healthcare story, and the real-life ones are just as compelling — if...
Why Branded News Works, and How It Can Help Your Healthcare Organization
Now more than ever, healthcare consumers are turning to the internet to find reliable health information from healthcare organizations...
Can an app replace your printed patient education material?
Can a patient ed mobile app replace your printed material? Yes it can. Here's how.
Answer the Questions That Matter
What do you need to know to create good content? Understand why your users have come to you in the first place. We know that the goals of...
Templates can make sense of your content mess... with or without new technology
Many hospitals have websites that have become unwieldy, with content that is hard to find, written in different styles and sometimes out...
A Guide to Creating Better User Personas
Do these descriptions sound familiar? Jake is a 26-year-old CPA who just enrolled in a new insurance plan. He’s looking to find a new...
Why Your Doctors Need to be on Camera
As a healthcare marketer, you want your doctors to be able to speak to potential patients, up front and personal. Here's how to get them
Why We Love NYU Langone Medical Center’s Commercials
After a while, hospital commercials start to blur together. They’ve all got “cutting-edge” technology. Board certified, compassionate...
